Creating an email marketing calendar will significantly improve the effectiveness of your email marketing efforts. 

Here are 7 ways an Email Marketing Calendar helps:

1. Planning and organization

It helps in organizing your email campaigns over a period, ensuring that you are consistent in your communication without overwhelming your subscribers. 

Planning ahead also allows for aligning email marketing efforts with sales goals, holidays, and significant events relevant to your audience.

2. Content strategy alignment:

An email marketing calendar enables you to align your email content with your overall content strategy, ensuring that messages are relevant and timely. This can lead to higher engagement rates as your content resonates more effectively with your audience.

3. Efficiency and time management
By planning your email campaigns in advance, you can create and approve content ahead of time, leading to more efficient workflow and time management. This approach reduces the need for last-minute content creation, which can compromise quality.

4. Targeting and personalization 
With a well-planned email calendar, you can more easily segment your audience and personalize content to meet the needs and interests of different groups.

5. Performance tracking and optimization
An email marketing calendar allows for tracking the performance of individual campaigns over time. This data can be used to identify trends, optimize send times, and refine your email strategy for better results.

6. Consistency and Reliability
Regular, planned communication builds trust with your audience. A calendar helps ensure that you’re sending emails consistently, which can help in maintaining and building a relationship with your subscribers.

7. Avoiding Content Fatigue
Content fatigue occurs when your audience becomes overwhelmed or disinterested due to a constant volume of similar content or because of too frequent communications. By scheduling different types of content and varying your messaging, you can keep your audience engaged and avoid content fatigue. 

What should my emails contain?
Now, maybe you wonder what you can add to your Email Marketing Calendar other than your sales emals?

Depending on your business domain and model, you can:

• send educational or informative emails
• send a new product/service announcement
• send emails about your milestones and checkpoints

If you need inspiration regarding what emails you should send to your audience or maybe you need someone to help you get organized to build and implement an Emai Marketing Calendar, write me a message and we will do this together 🙂